pan am redesign

UX Research | Information Architecture | UI Design

Programs Used: Illustrator, Photoshop

Pan American World Airways, known from its founding until 1950 as Pan American Airways and commonly known as Pan Am, was the principal and largest international air carrier in the United States from 1927 until its collapse on December 4, 1991.

 

scope

 

In the wake of Virgin America’s acquisition by Alaska Airlines, our hypothetical client sees an opportunity opening up for a flying experience that’s a cut above the usual. They plan on launching a new airline in 12-18 months and are looking for a tight, well-thought out  user experience to match.

research

Research will focus on observation, interviews survey, and competitive analysis.

prototype + ui design

In order to ensure the outdated PanAm brand was revived as it re-entered the current market, a new brand identity and logo was redesigned to modernize the companies look

View UI Kit

 

Prototype: https://goo.gl/tQ45fq

user testing + feedback

The usability testing revealed some areas to improve, and continuous iterations were made to the prototype as usability testing continued until the errors were eliminated/reduced and users found the flow to be clear, simple, and effective. ​

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