pan am redesign
UX Research | Information Architecture | UI Design
Programs Used: Illustrator, Photoshop
prototype + ui design
To ensure the outdated PanAm brand was revived as it re-entered the current market, new brand identity and logo was redesigned to modernize the company's look
research
Research will focus on observation, interviews survey, and competitive analysis.
prototype + ui design
In order to ensure the outdated PanAm brand was revived as it re-entered the current market, new brand identity and logo was redesigned to modernize the company's look
user testing + feedback
The usability testing revealed some areas to improve, and continuous iterations were made to the prototype as usability testing continued until the errors were eliminated/reduced and users found the flow to be clear, simple, and effective.